Mrs. Lai Phan

Founder of Unlimited You

Purpose-Driven Impact Leader | Transformation Strategist | Executive Change Architect

A purpose driven impact leader with nearly two decades of experience advancing change management, leadership transformation, and organisational wellbeing across complex, multi-market environments.

She combines commercial discipline with human-centred leadership to drive sustainable transformation at scale, leading initiatives that align performance, culture, and purpose.

Professional Profile

  • Executive MBA, Kellogg–HKUST
  • Founder of Next Frontiers, a boutique advisory specialising in change management, leadership enablement, and business transformation.
  • Fractional CEO of Biti’s Academy, scaling organisational happiness and operational effectiveness through systemic capability building.
  • Companion and Curator at Unlimited You, championing women’s leadership, wellbeing, and high performance identity.

Enterprise & Global Leadership

Led multi-country portfolios exceeding USD 2 billion across private sector organisations and international NGOs, delivering measurable results in high-stakes, cross-functional environments.

Former leadership roles at:

  • IBM
  • Hanesbrands
  • Kmart Australia

Core Expertise

  • Enterprise change management
  • Organisational development and design
    Behavioural
  • transformation strategy
    Leadership capability building
  • Culture and engagement architecture
  • Wellbeing-driven performance models