Lilian Li is an accomplished business development and advisory leader with over 20 years of experience across the ICT and education sectors. She specializes in building institutional partnerships, developing new ventures, and supporting market expansion in emerging and complex environments across China and Southeast Asia.
Lilian has successfully led and supported initiatives across China and Southeast Asia, including Myanmar, Cambodia, Singapore, and the Philippines. Her ability to navigate diverse market conditions and institutional frameworks has enabled organizations to establish long-term presence, strengthen stakeholder relationships, and achieve measurable outcomes.
Throughout her career, Lilian has collaborated with leading organizations such as Royal Group, Canadia Group, CamTech University, Siem Reap Airport, Marriott Phnom Penh, Gold Zone Media, and Air Cambodia. These engagements reflect her strength in building trusted partnerships and supporting sustainable organizational growth across diverse industries.
As Founder & CEO of Asian Petrel Advisory, Lilian works closely with organizations, leaders, and institutions to deliver strategic advisory, training, and coaching services—helping clients strengthen decision-making, build capability, and navigate growth with confidence across Southeast Asia.
